While much of the focus of the car crises of late has been on the domestic auto industry, the reverberations are felt around the world. The auto industry in Sweden is a crucial part of the country’s backbone. I saw this affinity for auto culture firsthand, traveling to Trollhatten for Saab’s 60th anniversary in 2007. Thousands of Saab fanatics braved unseasonably steamy long summer days and nights to revel in the history. It was a sight to behold indeed — a sea of Saabs and their loyal owners — and a reflection of how culture is reflected through the lens of manufacturing.[click to continue…]

Tweet This Post