Ford Motor Company rolled out the blue carpet for their annual product drive at the Dearborn Development Center today, just down the road from company world HQ, highlighting the pizazz of it’s ecoboost engine. The 2.0 liter 4-cylinder ecoboost engine is a marked improvement from the V6 made to rival the V8.

Sticking to short term, mid-term and long term goals, Ford executives outlined a rough sketch of their plan to make leaner performers that are still drive-centric. Barb Samardzich, Ford’s vice president for global powertrain engineering emphasized a renewed focus on engine technology.

The rain delayed some of the high-speed fun, but the lunchtime presence of CEO Alan Mulally had the crowd of about 100 journalists buzzing who made some informal remarks about the company’s progress. Also on the docket were new safety-driven technologies.

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