A Little Mazda2 for U: Mazda2 comes to the US, debut at LA Auto Show
Jim O’Sullivan, President and CEO of Mazda North American Operations announced plans to bring the Mazda2 to the US to a group of dealers in Palm Springs, Calif. The Mazda joins fellow B-car segment Euro entry the Ford Fiesta, which shares close DNA with the Mazda2. Why the rush to bring B-cars to market? Because American drivers just might fancy a perky hatchback with excellent fuel economy.
“You’ve asked us for it for a while now, and we’ve been studying the market to make sure we can make a business case for it across North America,” O’Sullivan told dealers. “As consumers’ tastes and attitudes toward small vehicles have changed, we now believe strongly there is a place in our lineup for a car below our current least-expensive car, the MAZDA3. MAZDA2 will be true to everything that makes our cars stand apart from the competition: it will be stylish, fun-to-drive and a heck of a value. In short, it will be Zoom-Zoom.”
More Zoom-Zoom to come.
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