Jim O’Sullivan, President and CEO of Mazda North American Operations announced plans to bring the Mazda2 to the US to a group of dealers in Palm Springs, Calif. The Mazda joins fellow B-car segment Euro entry the Ford Fiesta, which shares close DNA with the Mazda2.  Why the rush to bring B-cars to market? Because American drivers just might fancy a perky hatchback with excellent fuel economy.

“You’ve asked us for it for a while now, and we’ve been studying the market to make sure we can make a business case for it across North America,” O’Sullivan told dealers.  “As consumers’ tastes and attitudes toward small vehicles have changed, we now believe strongly there is a place in our lineup for a car below our current least-expensive car, the MAZDA3.  MAZDA2 will be true to everything that makes our cars stand apart from the competition: it will be stylish, fun-to-drive and a heck of a value.  In short, it will be Zoom-Zoom.”

More Zoom-Zoom to come.

More on Mazda2:

Autobloggreen.com

Leftlane News

Automobile

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