Wyclef Jean goes Timberland on the green carpet

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The Greene Space
, more formally known as WNYC’s Jerome L. Greene Performance Space, was the setting for an insightful conversation between Grammy-award winner Wyclef Jean and environmental activist and founder of Sustainable South Bronx, Majora Carter this week. Their 90-minute conversation focused on Jean’s work as Haitian-American Good Will Ambassador. Jean’s foundation Yéle Haiti has funded scholarships, arts projects, emergency and food aid, and reforestation projects in Haiti for nearly five years.

Jeffrey Swartz, president and CEO of the Timberland Company, joined the conversation, announcing a partnership between Jean and Timberland’s Earthkeepers Movement, which is in an effort to engage one million consumers across the globe to support environmental stewardship.

“It is not common to find an agreement between an individual and a corporation with so many altruistic synergies,” Jean says. “I am truly humbled and excited to begin our journey together. Timberland is not only a brand I have worn as long as I can remember, but now I feel I have gained a friend in Jeff and the respect of what is beyond a brand.” Jean is taking a new approach to making deep tracks.

This series is part of an hour-long radio special as part of The Promised Land, Carter’s public radio series focusing on accessible activism. The special will air nationwide in October and November.

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