Soul by design: Welcome to the era of car design
The former General Motors Research Laboratory on 460 W. Baltimore, in known as the Argonaut Building, designed by legendary architect Albert Kahn. It was here that GM established its designers as company leaders, making the shape of the car, outside and in, forever interesting. The College of Creative Studies, an art school that is also one of the preeminent schools for car design in the world, has claimed the building along with a $145 million-dollar refurbishment, as home for it’s transportation design program.
Design is indeed back in fashion.
Chrysler unveiled it’s long-term plans today and the first presentation established the definitive tone — it starts with the way things look and feel, so eloquently put as “soul by design.”
Well it’s not widely-touted, most cars feature similar technology, differentiated by function, space and performance demands. With the race to build leaner cars as a global mandate, car companies are joining together to work with universities and research institutions to make cleaner cars — that’s in everyone’s best interest. The point of differentiation, personality and style left to the consumer comes down to the outline — car design. Hello car, welcome to the era of car design. [click to continue…]
