The LA Auto show media paused to throw up the Roc. Or at least they wrapped their heads around news that Jay-Z adds his considerable swagger to one of the first half-dozen 2010 Jaguar XJs — well before the vehicle goes on sale in April.

The coveted sedan will be feature in the video for his next single “On to the Next One” from The Blueprint 3 album.

Jaguar previewed a 60-second trailer in the making of the XJ’s role in the video at the Jaguar XJ launch party at Milk Studios Los Angeles.

JAY-Z fans and auto enthusiasts will be able to log onto www.InteractiveJaguar.com and www.Jaguar.com to see the video. J certainly adds the X to the J.

The latest fun stats on Sean Carter’s msic, who celebrates his birthday today:

On to the Next One,” produced by Swizz Beatz, is the fourth single. Debuting at #1, The Blueprint 3 sold over 475,000 copies in its first week and remained in the #1 position for 2 weeks. The album became JAY-Z’s 11th # 1 on the Billboard albums chart, propelling him past Elvis as the solo act with the most # 1 albums in Billboard’s history.

More Jag on Gotryke:
Jaguar XFR
Jaguar X Performance Academy
*Stay tuned for exclusive Gotryke/Jag interviews.

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