Hyundai’s Super Bowl Running Game
In an ad that avoids controversy, Hyundai goes for the drive –running the ball with consistent offense and a surefire quarterback sneak peek. The rising car company opts for elegance and virtue with it’s Super Bowl blitz. The Hyundai aesthetic will seem familiar with a total of eight airings for the Super Bowl XLIV Sunday.
“Paint” features the strokes of the new 2011 Sonata, and cues in on the visible design of the car with lush imagery.
The golden quarterback and everyone’s favorite sage quarterback Brett Favre shows face for Hyundai as the 2020 MVP, imagining a future where Hyundai reigns safe and supreme as Favre ages like wine on the field. The NFC North champion Minnesota Vikings QB is the NFL“iron man” for most consecutive games started. It’s all to highlight Hyundai’s 10-year, 100,000-mile warranty. Clever, clever.