Imagine: Put It on a Bike!
!Put It On A Bike from Team !ola on Vimeo.
Yoxi is on round two of voting for the best urban biking strategies. Our vote goes to Put It On a Bike in the Yoxi brief. Why? Because where the artists go, everyone else inevitably follows.The subtle approach allows bikers to draw their own conclusions.
Feeling stuck? Get on a bike! Our second proposal draws attention to the utility of bicycles as a form of transportation. Putting something on a bike makes it mobile and sets it free. Using the catch phrase “Put it on a bike,” the campaign will include a series of bicycle stickers, cutouts, and videos to encourage viewers to put themselves on bikes. Credits: music by Winslow Porter and Solo Basura.
We like Team !ola’s winning entry from round one as well:
!ola Pitch 1 from yoxi tv on Vimeo.
Voting ends Friday night before entrants proceed to the final round to persuade.
