2011 Range Rover Evoque: Parisian Art Installations
Four art installations illuminated Parisian landmarks this week at the Paris Auto Show commemorating the launch of the 2011 Range Rover Evoque.
André (AKA Monsieur A), JCDC, the collective Surface To Air and creative director of Intersection Magazine Yorgo Touplas created the works from a wire frame replica of the Evoque on the grounds of the Pompidou Centre and the Palais de Tokyo.
“My representation of luxury references grace, intimacy and protection,” JCDC said of his installation. “This is a concept frequently related to the pleasures of enveloping oneself in a garment and my work with bespoke and couture fashion. Similar to luxury clothing, this installation reflects a graceful protection.”
The installations took place on Sept 28 and remained intact for three days. “Paris is the first city to see the car and we wanted to mark its arrival with a series of unique installations that epitomize the cars’ city spirit,” said Land Rover Design Director Gerry McGovern. The Evoque was unveiled at the Paris Motor Show on Sept. 30th.
An event was held on a boat that drifted in the River Seine to celebrated the works and Evoque launch on Tuesday. The set was created by designer Petra Storrs. Actress and musician Juliette Lewis performed an hour-long set.