It’s labeled the Ultimate Playground in l’Autodrome de Linas-Montlhéry, France, 15 minutes south of Paris. We see Ken Block strut his stuff in track stunts meant to defy logic, on the 51-degree bank, around cones and dangerously close to tackling a human.

In an interview with Transworld Business he spoke about the process of developing the seven-minute short films: “Most of how it all goes together and what I want is specified before hand. Once the editors get everything back and start putting it in place, that’s when I get involved because I’m real nit picky about how it looks and how it tells the story of each thing I’m trying to do. I work with very good people and they put things together very well for me. There [are] three guys involved in the actual editing process. It’s myself, DC’s Creative Director Nate Morley, and team marketing director Brian Scotto. Editing time on this one has only been about six days. It’s only a seven minute piece but it takes a lot of work before that and organization to get it to that point.”

Now watch the Cool Kids built the hype in Part 1.

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