Man of Steel Ram

  The customized Ram PowerWagon was parked at the end of the red carpet premiere of Man of Steel at Lincoln Center last week, as if to emphasize the point: Hello, tough guy. Outfitted in krypton gray — ceramic gray that is — the grille is spruced up with red accents, and the supreme aesthetic is complimented with Superman emblems in lieu of Ram logos. Russell Crowe and... Read More

What I Drove in 2011: The Year in Cars

We’ve compiled our year in driving in a singular blog post. We drove cars in Brooklyn, Manhattan, Queens, Los Angeles, San Francisco and Le Mans, France. We drove big cars, we drove small cars. We drove gasoline engines, electric cars and hybrids. We drove 53 cars. We drove 2011 models. We drove 2012 models. And still so many cars left to drive. Gotryke’s Year in Cars: 1. Honda... Read More

Simon Starling’s Fiat Flaga

A few weeks ago, I covered Simon Starling’s work “Flaga” as part of the exhibit Ostalgia. While the exhibit is now closed, the image has stuck in my head — which is the result of effective conceptualism. Here’s what I wrote about his interpretation of the Polski Fiat for Forbes: Simon Starling’s process for the work “Flaga” began in Turin, Italy in 2002, where... Read More

Fiat 500: The Autobiography

The story of the Fiat 500 dates back to the Nuova 500 introduced in 1957 by the Italian motor company. Just as baby Fiats make its way deeper into the American landscape, Rizzoli presents the Fiat 500: The Autobiography. Here’s all things Fiat from Paparazzi campaigns to the technical good that highlights the finer point of this legacy with models including the Nuova, the D... Read More

Fiat 500c: First Drive

The Italians are known for their excellent treatment of bambinos. I experienced the national fascination with babies when I traveled with my then 6 month old to Italy two years ago. I also drove a Fiat on that trip, and gained an appreciation for it’s city-slicker attributes in mama mia land– the ability to squeeze and weave anywhere. Then presto — Fiat invests... Read More

2011 Chrysler Town & Country: Why Minivans are Fresh

Disclaimer: My mother drove a Dodge Caravan throughout the 80s, up until I was in junior high school and I never fully recovered from waiting to be picked up in front of the school when some of my friends were picked up by their boyfriends in Mustang GTs. I used to change into my softball uniform in the backseat after baton twirling class. We lived in that minivan. So when I... Read More

Babe Didrikson Zaharias x 1933 Chrysler Dodge

At the 1934 Detroit Auto Show, pro athlete Mildred Babe Didrikson Zaharias endorsed the Dodge coupe for Chrysler and became the first official sports spokeswoman for a car company, which also her made her the first female athlete to officially endorse a commercial product. They called her Wonder Girl, because of her athletic abilities.  At the 1931 women’s track &... Read More

Chrysler and Battery Electric Fiat 500: Made for America in 2012

The Fiat 500 form will be used to outfit a battery-electric powered for Chrysler scheduled to debut later this year and to hit the U.S. market in 2012. The technology relies on a high power electric powertrain module, advance lithium ion battery, and an EV control unit to manage power flows, according to company reports. While the Italian-based manufacturer Fiat provides the platform,... Read More

Soul by design: Welcome to the era of car design

The former General Motors Research Laboratory on 460 W. Baltimore, in known as the Argonaut Building, designed by legendary architect Albert Kahn. It was here that GM established its designers as company leaders, making the shape of the car, outside and in, forever interesting. The College of Creative Studies, an art school that is also one of the preeminent schools for car design... Read More

Hurst Challenger: Black and gold all over

Hurst Performance is a season performer in the car game. Founded in 1958, it’s responsible for beloved limited editions like the Hurst/Olds 442. The 1965 Barracuda provided the blueprint for the movement with Hurst Hemi Under Glass. Hurst went on to build a fleet of the Hemi Cudas for Chrysler, and the Dodge Dart, making it a Dodge-lovers’ icon. The last of the Hurst... Read More