E for Effort Blows Up

This is looooong overdue but better with a late pass than never, right? Earlier this year, two talented artists and printmaking experts - Rachel Ostrow and Beka Goedde - decided to become designers. Armed with a simple “looseleaf” idea,  E for Effort was born, creating a new wardrobe staple for women, men and even babies. Several months and several dozen batches later, the ladies have expanded the line to include totes, onesies, pocket tees,... Read More