The Etymology of Luxury

The fate of luxury branding teeters. Blame it on the ultimate patron of the luxe life — the Romans and the root of it all  luxuria. Two short years ago, luxury was everywhere in ads, magazines, brochures, Google searches, high rise condos and splashed decadently across the high-end automobile market. But in the post-greed-recession-staggering unemployment-war mongering era that beckons with a promise of hope, luxury branding is no longer... Read More