Volkswagen x Fender

Jim Resnick combines his interest in  automotive, music recording for Gotryke. Resnick is an award-winning, yet recovering automotive journalist-turned-PR exec and has written extensively about the engineering, the design and the marketing of cars and trucks. Volkswagen — which recently offered skis, bikes and even guitars that plugged into the car’s sound system to attract the young and hip — has now hooked up with Fender on car... Read More

Regis & Kelly Reward Running in Heels with a Volkswagen Jetta

One agile young woman was rewarded for her win of High-Heel-a-thon in Central Park on “LIVE! with Regis and Kelly.”  Ida Bernstein of Cockeysville, MD finished the 150-yard sprint in 19.12 seconds, setting a new course record. The 26-year-old grad student won the grand prize of an All-New 2011 Volkswagen Jetta and a $10,000 check. Tweet This Post Read More

Stepping out for Fashion’s Night Out

Th 2010 Mercedes-Benz Spring Fashion Week is in full swing and tonight is the much-hyped annual event Fashion’s Night Out. Models, designers, editors, promoters, stylists buyers and scenesters will be stepping out in their finery for the events all over town and other cities at retailers and pop-up spaces to shop it up.  There will be plenty of title sponsor Mercedes, but there’s room for more cars on the road. Volkswagen offers shoppers... Read More